Shopping in Florence

Via de' Tornabuoni, or Via Tornabuoni, is a street at the center of Florence characterized by the presence of fashion boutiques. The street takes its name from a famous Florentine family of merchants and politicians whose members included Lorenzo the Magnificent’s mother Lucrezia Tornabuoni.

Via de' Tornabuoni once housed the Casoni Cafè, where, in 1920, the Negroni cocktail was invented by Camillo Negroni.

Today the street is the place for luxury shopping. The street houses high fashion boutiques, belonging to designer brands such as Gucci, Salvatore Ferragamo, Enrico Coveri, Roberto Cavalli, Emilio Pucci and others; also boutiques of jewelry are here such as Damiani, Bulgari and Buccellati.